Date: 3/2/2011
Author: Rachael Tullett
Who would have thought we were such a romantic and caring species?
InDzine research carried out for leading office supplier, Avery, highlighted that if we managed to save an extra ten minutes a day, one of our preferred activities would be to give our partner or child an extra cuddle. The survey was completed in September 2010 with 1,629 European Avery Dennison consumers.
However with today's fast paced life the most popular ten minute activity was to sit in a comfortable chair and relax, closely followed by organising our files or office better. Surprisingly just 3% of us would watch TV and 6% would stay in bed longer, proving we do have a desire to be more organised.
InDzine have been working with Avery on the Love Organising campaign and created a variety of tools. Avery shared lots of time-saving and stress-busting tips to get us all more organised at work or home. The aim was to give everyone an extra ten minutes each day to spend as we wish.
But how much time are we actually wasting each day? In the research 44% of respondents said they spent over five minutes trying to find something when a colleague who is out of the office knows where it is. Another five minutes is wasted by 39% of us as we look for specific files in a cabinet. And 36% of us waste over five minutes as we have so many tasks we just don't know where to start.
As part of the Love Organising campaign consumers were able to request a free sample pack from the website which included a range of labels to kick-start their organising. This included Avery Filing Labels, Avery Removable Labels, Avery Self Adhesive Name Badges, Avery NoteTabsTM and Avery Label Pads.
The website included lots of organisational advice including ten minute guides to filing, stress management and tidying your desktop. For those who want to give the Chinese tradition of Feng Shui a try there is a guide on How to Feng Shui your Desk. Avery also offered consumers the chance to win £1000 cash in a competition. This was called ‘Time to Get Organised - One minute, One label, One message'.
InDzine developed a Flash based competition which featured on the Love Organising website. Consumers were able to type in their special message on an Avery Label Pad template but they only had one minute to write it so quick thinking was required. The most favourite message was chosen to win the cash prize as well as runners up prizes for the funniest message, the most intuitive organiser and the most heart warming message.
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