Date: 27/1/2012
Author: Jerry Barnwell
It's all well and good having a website, but has it had an impact? How do we know where people are coming from? How are we going to track activity on the page?
Well the simple answer is Google Analytics.
So what is Google Analytics?
Google Analytics is currently the most popular web-reporting tool in the world. Its main purpose is to generate useful statistics about visitors to a website.
So what can you do with Google Analytics?
Once installed you can use the reports to see how visitors have found your website and how they have explored it.
The reports are comprehensive and give you access to a vast array of useful data including:
• The number of visits to your website
• How long a visitor spends on your website
• Are visitors returning to your website
• Have you achieved your website goal which could be a product sale or sales enquiry
• Detailed information on the websites most popular sections and pages
• Key word phrases used in search engines which have found your website
So what can Google Analytics do for you?
Well the information that has been gathered can then be used to enhance your website visitor's experience.
If key areas of your website aren't as popular as you had hoped, small amendments to landing pages can be made. As an example addition of a graphical banner can channel your visitors to product or service areas you want them to explore. This will result in more time spent in the key areas which can only help to increase enquiries and sales.
So Google Analytics is our friend and we shouldn't be afraid to use it. It helps us by providing real time information and spotting gaps so we can make educated adjustments to our websites.
So what do you think, we would love to hear your thoughts and experiences with Google Analytics.
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