Date: 19/3/2010
Author: Rachael Tullett
Many of our clients are starting to think about approaching their marketing in different ways and with its cost-effectiveness and ease of use, social networking is becoming more and more popular. This year, Green Office Week is back for the 2nd year running and has jumped on the bandwagon that are Facebook and Twitter.
Green Office Week 2010 takes place from 26th to 30th April. The aim of the week is to encourage office workers to be more environmentally friendly in the workplace. From recycling to choosing green products, it’s reminding them that there are many environmental issues to consider. As well as social networking we have developed an interactive website, http://www.greenofficeweek.eu/, which is full of helpful advice and useful resources so you can create a greener working environment.
Social media sites such as Facebook are often seen by businesses as over-hyped and a fad, but even basic updates are meaningful to friends, customers or colleagues. According to Econsultancy Social Media and Online PR Report in November 2009, “73% of UK company’s say the major benefit of social media was increased brand awareness and with micro-blogging i.e. Twitter, is now the most widely used social media tool, used by 78% of company respondents and 74% of agency clients.”
With the right knowledge and enthusiasm, we can quickly share information with people who are interested in the Green Office Week campaign and build relationships with them. This means we can keep all the followers up-to-date with the progress of the campaign and also raise awareness of the website at the same time.
“We are really growing the awareness of Green Office Week via Facebook and Twitter. It’s so great to see our tweets being retweeted by others as they too see the importance of the campaign.”
Karen Fewell, Digital Marketing Consultant, InDzine
In order to achieve the most out of my working day and not spend all my time tweeting, every Friday I create a social media plan for the following week. This includes all the activity we will be doing on Facebook and Twitter. Such as the tweets, type of images and videos we should upload and the groups we should follow. This way it’s easy to implement during the week.
Over the last few months Avery has been busy recruiting Green Office Week Ambassadors. Their role is to help spread the word about environmental issues and encourage their company to think and act responsibly. Each Ambassador is going to be able to give us an insight into UK offices’ green practices while sharing their findings and approach with us. Follow them on the Green Office Week website to find out more, http://www.greenofficeweek.eu/.
“The team is always busy talking about the latest developments within the world of social media and comment on good practice they have seen. The Green Office Week campaign is something that every company can benefit from as it not only good for the environment but being green saves the company money too.”
Rick Bruce-Kelly, Director, InDzine
Become a fan of Green Office Week now on Facebook www.facebook.com/greenofficeweek
Twitter http://twitter.com/greenofficeweek
Register online at http://www.greenofficeweek.eu/ to find out more.
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