Date: 5/1/2012
Author: Karen Fewell
Happy New Year! It's that time of year when we all have good intentions of ways to improve ourselves and follow good practices at work. We all know we should be on Twitter and updating regularly but we don't necessarily do it. If you want to get noticed and turn Twitter into a sales and PR tool then follow my 5 Twitter resolutions.
1. I want to give my customers what they want
Stop hard selling to them! Think about why they chose to follow you and change your style of tweets to match.
2. I want to update Twitter more regularly
You should be tweeting at least 4 times a day. I can hear you say I don't have enough time to do that. But one tweet a day means you can be easily missed.
3. I want to interact with my customer base
Check all @ and direct messages to you on a daily basis and ensure you reply. Twitter is about conversation and building relationships so look at what your followers are tweeting about and interact with them.
4. I want to know what is going on in the industry
Use a tool such as Hootsuite to set-up keywords for topics you want to know about. For example I want to follow anything that is said about my clients and their competitors so I set-up their company names as search terms.
5. I want to grow my followers
Promote that you are on Twitter in all the same places you would promote your web address. Plus add the Twitter widget to your website. Good Twitter practice will naturally generate organic growth.
Good luck with all your new years resolutions! So far I have stuck to mine but let's see how I am doing in a weeks time ;-)
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