Date: 6/11/2009
Author: Karen Fewell
Two local companies have been working together to improve the health of young people as part of National School Meals Week (NSMW) 2009.
Digital marketing agency, InDzine, based in Marlow and Trojan Training, based in Maidenhead have played an important role in the weeks plans and representatives from both companies will be attending the launch on Monday, 9th November. During the launch Colin Jackson CBE will announce the result of Britain's favourite school meal at Morpeth Secondary School, Bethnal Green.
National School Meals Week runs from 9th to 13th November. It is organised annually by the Local Authority Caterers Association (LACA) to support a whole school approach to healthier eating by encouraging pupils and students to have a nutritious school meal and to adopt an active lifestyle.
Entitled "Get Involved", the 2009 Week is proving to be the biggest event ever with over 90 school meal provider organisations taking part, equating to approximately 16,000 Primary and Secondary schools.
This year's National School Meals Week has gone digital. For the first time, the Week is an online digital marketing campaign with activities operating through its website - www.iloveschoolmeals.co.uk which is aimed at school caterers, head teachers, teachers, governors, parents and young people. Each day of the Week will feature different themes and events for Primary and Secondary schools including Get Eating, Get Cooking, Get Active, Get Filming and Get Thanking.
The National School Meals Week website was created by creative agency, InDzine and their Account Manager, Karen Fewell has played an integral part in this year's campaign. She worked with Chris Lee, Managing Director of Trojan Training on the Get Active Day which features Colin Jackson, who is the face of the week. Secondary School pupils can go online and complete a range of exercise at home or school.
Karen Fewell, Account Manager, InDzine said: "I have loved working on National School Meals Week. This digital marketing campaign has been a huge success for the InDzine team. We have included Tweets, a Facebook Fan page, blogs, videos and lots more on the interactive website at www.iloveschoolmeals.co.uk What has made this campaign even more rewarding is knowing that what we are doing could change the health of our next generation. I can't wait to see everything come together this week!"
Chris Lee, Managing Director, Trojan Training said "When encouraging young people to exercise it is vital that we teach them to do it safely and correctly to prevent injury and to get maximum benefit. My role was to put together an exercise plan and ensure that Colin demonstrated all the exercises correctly. I put together the plans in way that would give teenagers fun exercises that can be done freely and without leaving the house. It's been a great project to work on as I feel very strongly that the information we give young people today about healthy lifestyles will stay with them forever. That is why role models like Colin Jackson are so important."
Visit www.iloveschoolmeals.co.uk now and see the full plans for the week.
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