So why is SEO important?

Date: 27/5/2008
Author: Keith Potter

You need to know something, how do you find it out? If you are like the majority of the UK population, you will use a search engine. When you enter a word or phrase you usually get thousands if not millions of results. 80% of users never look through results beyond page 2 or 3 at a push.

So if you're a business trying to sell your products and services online you will be interested to know that 60% of ecommerce transactions happen as a result of a click in a search engine, getting your site as high up in the rankings as possible is a must in getting noticed and selling online.

If you're not using the latest search engine optimisation methods on your site, then you can bet that your competitors are, you're the ones now losing sales. Those who've put time in optimising their site will be getting that advantage over you and taking away your potential audience.

Think about it; when you consider what traditional marketing tools cost these days compared to putting yourself online, doesn't it seem complete madness that you're not using this cheap method of advertising to it's full potential.

SEO as an industry is changing all the time, so stay ahead of the game & make sure you are doing these following things:

1. keeping your content up to date,
2. keeping the content relevant to your topic,
3. making sure it's easy to read,

and most of all

      4. making it useful to people reading it.

The more valuable the content, the more people you will get linking to your pages and this can only help your search engine position.

Keith Potter, Technical Project Manager

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